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Surf expo 2021 cancelled5/30/2023 ![]() ![]() WhiteWater used its 40th anniversary to make important commitments, including a corporate-wide initiative called, “Sustainability Scorecard,” with clear direction and measures, including ambitious goals to halve its waste by 2030 and becoming net-zero by 2040. This strategy, together with regional manufacturing, has made Whitewater even more competitive and responsive to clients in every region it says, complemented by a keen understanding of cultural and commercial norms in different languages. Since IAAPA last congregated in Orlando in 2019, WhiteWater has accelerated investments in its regional offices-Shanghai for Asia, Munich for Europe, Russia, and Africa, and Dubai for the Middle East and India, increasingly moving engineers, project managers, after sales, and marketing to these locations. The 10th anniversary of the company’s China office did not go unnoticed, however, with the team growing and moving office commemorated on the company’s WeChat account. The WhiteWater booth featured the “Magic” campaign to bring its 40th anniversary celebrations to a close, as the company was unable to kick off the festivities last year due to the cancellation of the trade show. ![]() “Making Magic at 40” with regional investments and sustainable goals Projects have continued, and some notable openings this year and next were highlighted. ![]() The world has not stood still during the last 20 months, and WhiteWater outlined developments it has been making to its business, team, and products during that time. WhiteWater had plenty to update everyone with at the IAAPA Expo 2021 in Orlando, Florida. Highlights from WhiteWater’s 40-year anniversary and plans for the future ![]()
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